What a beautiful season for fruit, especially rescued fruit. In 2010, Carol and her team at Fruits of Sherbrooke noticed that their neighbours were throwing out some apples that were perfectly healthy but just not pretty enough to sell. This inspired Carol to start her fruit rescue program.
Rescued fruit is fruit that has been deemed not suitable for sale because of bruising, stem pokes or at times the fruit is at the end of its market life. Fruits of Sherbrooke saves the fruit by turning it into gourmet products like condiments, jelly and jam. Their handmade jams are made using 60 to 100% rescued fruit in every jar. This year, after receiving an abundance of strawberries, they have been focused on producing items using this popular berry.
This is Fruits of Sherbrooke’s third year at the market and they love chatting with shoppers about their jam and their fruit rescue program. Have YOU saved a fruit today?